Jul 10, 2017

300+ Sales on Etsy | 10 Things I Wish I Knew When I started

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Are you thinking about opening up your own Etsy shop? I technically opened my shop in 2014, I though oh cool I will just post these on here and they will sell like hotcakes...not exactly. I found out there was WAY more to it than that, so I quit. I know, I know...but at the time I really wasn't committed.

 Fast forward to August 2016 & I was ready to start again! I had still been making stuff for people here and there on Facebook, but nothing serious. I went all in - researched everything I could on Pinterest from other blogs and I started over; re-branded my logo, put actual methods and plans into place and set goals for what I wanted to achieve, crazy right? Almost a year later and I am very happy with my progress considering I have a part time ob and 2 kids that keep me on my toes.

I was clueless in 2014, but now that I feel like I know what I'm doing I want to share my advice to new coming shop owners! 


Look up related products on Easy from other sellers and compare them to what you will be selling. What is the price range? What do the best pictures look like? Which sellers come up first in the search? Do these sellers have a lot of sales already? What variations do they offer> What title did they use for their listing?

Use these other top sellers as inspiration. Do not copy shop policies, or item descriptions. It’s wrong and it always sounds better when you put your own spin on things. Nobody knows more about your product than you. 

*Be sure to not use the very top listings as an example because they are paid ads. Not to say these products aren’t great, but the listings under that are what you should be looking at. 


Pretend you are buying your product from Easy, what do you type in the search bar? Let’s say you want to find a hair bow for your daughter for an upcoming Disney trip. What do you type in? Minnie Mouse hair bow? Disney hair bow? Disney World hair accessory? Minnie Mouse hairbow?All of these are different, but could still possibly send you to the same hair bow. When titling your listings be sure to add as many descriptive words as you can from a buyer’s point of view. What would you search for if you were buying your item?


I’ve heard that once you have 100 items in your shop, it makes you sell more. I don’t know how true that really is. I do know you should be trying to add at least 1 item per week to your shop to stay fresh and active. Customers want to return seeing fun, new items not the same things they saw last time. 


Really make your item look nice, you want people to purchase it, right? Don’t throw it on your floor and take a picture with your cell phone. Try to make a simple backdrop or always take your photos in the same area so your pictures look uniformed. 

Natural light is best, over exposed photos can take away from the product. I use the basic photo editor on my Mac and it works just fine, you don’t have to spend a lot of time editing your pictures if you make sure to get some good shots. It’s also best to use all 5 slots Easy gives you to show off your item. Customers like to know what they are purchasing and how well it is made. 


Don't get me wrong, having variations for your products is a good thing-just don't over do it with too many choices. It's good to offer several different colors, but when a customer sees a picture with 10 different shades of pink it can be a little overwhelming. If it's something important that they need a special color or style in, they will contact you and you can help them from there.

Too many choices


Popular choices, looks less cluttered 


The customer is always right...you've heard it a million times before and when it comes to running a business, it really is the best practice. For example: I have had customers message me to ask for my item at a cheaper price (you wouldn't do this at Wal Mart, would you?) so then I, *deep breath*, tell them my prices are non-negotiable, but I do offer a 15% off discount code on my website when you sign up for my newsletter. That way I give a little, and still get a new email subscriber. Everyone wins. 


This can be on a sticker, a handwritten note or a part of the auto message Etsy sends whenever an order is placed. I used to ask on the back of my business cards, but as orders started to pick up there wasn't as much time for that. I made some cute little cards and printed them on cardstock. I include one in every order, and I think it really works. 


Social media is great because it's free marketing and there are a ton of different ways you can do it. Pictures, graphics, sharing listings, customer reviews, going live, and videos.  Be sure you have a social media account for your business on different platforms. I use Facebook, Instagram, Twitter and Pinterest. Try to have all the same handles, so it's easy for your customers to find you. Ex: my instagram is @thatssopresh, but my Twitter is @thatssopresh_, because that's the closest that was available.

>>Learn how to grow your Pinterest here<< 


Every couple of weeks go through your listings and make sure everything looks good. Maybe you were in a rush and had some typos or there was a tag you didn't think of when you first listed your item. It's always a good idea to go back and tweak a few things. Make sure your inventory numbers match up, your pictures are on point and you have the correct shipping profile. 


Even though your sales are tracked on Etsy, I recommend keeping track of your numbers separately. I track the date, item sold and price and then total it at the end of the month. I also track how much Etsy pays me per month and how much my monthly fees are. For me it gives a better overall of how much I'm really making. 

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